This live-action commercial for BAND was scripted in-house by myself and produced with a creative studio named Gold Front based in San Francisco. We created two versions for it - one focused on the coach and one focused on the team. The responses from these ads were absolutely amazing.
26,795,900 views
Service: BAND
Target audience: Coaches (United States)
Ad placement: Facebook, Instagram, Youtube
Production Agency: Gold Front
Creative Directing: Brian J. Yook
Original Script: Brian J. Yook
Project Lead: Brian J. Yook
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457k likes, 5.4k comments,
58k post saves, and 15k shares
"A team is more than five guys on a court. And what matters most isn’t winning— it’s the journey we make together."
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Facebook/Instagram:
11.2 million ThruPlays (viewing 15s or more)
$5.63 CPM (50% more cost-efficient than the industry average CPM of $11.20)
Youtube:
26.8 million views (viewing 30s or more)
24% View Rate (60% higher than industry average view rate of 15%)
