This live-action commercial for BAND was scripted in-house by myself and produced with a creative studio named Gold Front based in San Francisco. We created two versions for it - one focused on the coach and one focused on the team. The responses from these ads were absolutely amazing. 

26,795,900 views

Service: BAND

Target audience: Coaches (United States)

Ad placement: Facebook, Instagram, Youtube

Production Agency: Gold Front

Creative Directing: Brian J. Yook

Original Script: Brian J. Yook

Project Lead: Brian J. Yook

457k likes, 5.4k comments,

58k post saves, and 15k shares

"A team is more than five guys on a court. And what matters most isn’t winning— it’s the journey we make together."

 Facebook/Instagram: 

11.2 million ThruPlays (viewing 15s or more)

$5.63 CPM (50% more cost-efficient than the industry average CPM of $11.20)

​

 Youtube: 

26.8 million views (viewing 30s or more)

24% View Rate (60% higher than industry average view rate of 15%)