2021 lifelog.blog campaign aimed to rebrand NAVER Blog as 'Young & Trendy' for the 17-29 demographic. We developed four characters with different background stories and showed how they blog about their lives and interests. 

Service: NAVER Blog

Target audience: 17-29 Demo, South Korea

Ad placement: Facebook, Instagram, Youtube

Production Agency: Koinrush

Creative Directing: Brian J. Yook

Project Lead: Brian J. Yook

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16.3 million views (viewing 30s or more)

10-19 Demographic Strong Willingness to
Become a User Increased by 5.8%

10-29 Female Demographic Strong Willingness to
Become a User Increased by 3
.2%

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