2021 lifelog.blog campaign aimed to rebrand NAVER Blog into a young & trendy platform for the 17-29 demographic. We developed four characters with different stories and showed how they blog about their lives and interests. 

Service: NAVER Blog

Target audience: 17-29 Demo, South Korea

Ad placement: Facebook, Instagram, Youtube

Production Agency: Koinrush

Creative Directing: Brian J. Yook

Project Lead: Brian J. Yook