2021 lifelog.blog campaign aimed to rebrand NAVER Blog into a young & trendy platform for the 17-29 demographic. We developed four characters with different stories and showed how they blog about their lives and interests.
Service: NAVER Blog
Target audience: 17-29 Demo, South Korea
Ad placement: Facebook, Instagram, Youtube
Production Agency: Koinrush
Creative Directing: Brian J. Yook
Project Lead: Brian J. Yook