2021 lifelog.blog campaign aimed to rebrand NAVER Blog as 'Young & Trendy' for the 17-29 demographic. We developed four characters with different background stories and showed how they blog about their lives and interests.
Service: NAVER Blog
Target audience: 17-29 Demo, South Korea
Ad placement: Facebook, Instagram, Youtube
Production Agency: Koinrush
Creative Directing: Brian J. Yook
Project Lead: Brian J. Yook
16.3 million views (viewing 30s or more)
10-19 Demographic Strong Willingness to
Become a User Increased by 5.8%
10-29 Female Demographic Strong Willingness to
Become a User Increased by 3.2%
