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Hand drawn illustration style combined with minimal frame-by-frame animation allowed this charming video to stand out on people's social feeds. This style was developed to work well on small mobile displays.
Target audience: Marching bands (US)
Ad placement: Facebook, Instagram
Creative Directing: Brian J. Yook
In-house Production: Brian J. Yook
Script: Brian J. Yook


Facebook/Instagram App Install Campaign:
44,025 App Installs
502 Likes, 211 Comments, 163 Shares
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