Hand drawn illustration style combined with minimal frame-by-frame animation allowed this charming video to stand out on people's social feeds. This style was developed to work well on small mobile displays. 

Target audience: Marching bands (US)

Ad placement: Facebook, Instagram

Creative Directing: Brian J. Yook

In-house Production: Brian J. Yook

Script: Brian J. Yook

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 Facebook/Instagram App Install Campaign: 

44,025 App Installs

502 Likes, 211 Comments, 163 Shares