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Storytelling from the audience's viewpoint is the key to a successful campaign. These ads highlight two pain-points that cheer squads face and provide a solution through the BAND app.
Target Audience: Cheerleaders (US)
Ad Placement: Facebook , Instagram
Creative Directing: Brian J. Yook
In-house Production: Brian J. Yook
Script: Brian J. Yook
Facebook/Instagram App Install Campaign:
277,229 App Installs
2.7k Likes, 1.5 Comments, 823 Shares
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