Storytelling from the audience's viewpoint is the key to a successful campaign. These ads highlight two pain-points that cheer squads face and provide a solution through the BAND app.

Target Audience: Cheerleaders (US)
Ad Placement: Facebook , Instagram

Creative Directing: Brian J. Yook

In-house Production: Brian J. Yook

Script: Brian J. Yook

 Facebook/Instagram App Install Campaign: 

277,229 App Installs

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2.7k Likes, 1.5 Comments, 823 Shares

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