We partnered with 27 YouTube content creators to create authentic content related to BAND. YouTube is more and more used as a search engine by people. So having diversity when people searched us improved our search visibility on YT. We were also able to speak directly to our target audience through a voice they trust. We partnered with channels related to Sports, Tech Reviews, Cheerleading, and Business.

Agency: MediaKix

Creative Directing: Brian J. Yook

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