Global Marketing Manager & Creative Strategist for NAVER

I am a passionate individual with extensive experience in global marketing, creative advertising, and brand storytelling.

Currently based in South Korea


I am currently working as a Global Marketing Manager & Creative Strategist for NAVER to market the group communication app ‘BAND’ in the United States. I am deeply involved in planning strategic marketing campaigns and have directed over 60+ ad creatives and content in the process. In the last three years, BAND's MAU has seen a growth of over 1,100%, doubling year-over-year, and has gained popularity in school-related groups such as - high school sports teams, marching bands, and cheerleading teams. 


My previous works include two startups, that involved working in multiple disciplines ranging from product design, project management, marketing strategy, to brand direction. I love to think from the user's perspective and to design experiences in products, apps, and creative advertisements.

Specialization:

 

- Creative Strategy

- Creative Directing

- Branding Strategy

- Video Production

 

- Global Marketing

-​​​ Advertising

- Social (FB, IN, YT)

- Data Analysis

 

- Content Marketing

- Growth Hacking

- Design

- Copywriting

Work

Oct 2016 - Present

NAVER

Global Marketing Manager & Creative Strategist

Feb 2014 - Sept 2016

Concrete Jungle Seoul®

Creative Director & Co-founder

Feb 2013 - Feb 2014

WOLFMENT Inc.

UI Designer

Sept 2011 - Jan 2013

Dongwoo Architects & Engineers

Intern Architect

Education

Sept 2008 - May 2011

Syracuse University

Bachelor of Architecture  (4th year dropout)

Sept 2004 - May 2007

Western Canada High School

International Baccalaureate Program

Languages

Fluent in English

Fluent in Korean

Contact Me

 © 2020 by Brian J. Yook. All Rights Reserved.