Sr. Product Marketer & Creative Strategist at NAVER Corp

Marketing & creative professional with 10 years of experience in digital advertising, art direction, and branding strategy. Currently on the Product Marketing Team within NAVER's Marketing Center.

I play a dual role of product marketer and creative strategist. As a product marketer, I love to find insights in trends, data, or culture and craft marketing campaigns that are authentic, surprisingly intriguing, and layered with brand identity. I have extensive experience running and optimizing performance marketing campaigns across digital platforms. I like to analyze and derive actionable insights from data.

I am also a creative strategist with experience art directing for ad creatives and content. My design background and hands-on expertise allow me to dive deep into the creative process and guide the production from concept to final deliverables. I have experience directing a broad spectrum of creative forms: live-action commercials, original content series, graphic designs, 2D/3D animations, as well as eBooks and Youtube influencer content. I take an iterative approach to develop creative strategies that scale and lead to user growth.