Sr. Global Marketing Manager & Creative Strategist for NAVER
I am a passionate individual with extensive experience in global marketing, creative advertising, and brand storytelling.
Marketing professional with 7+ experience in digital advertising, art direction, and branding strategy. Currently on NAVER BAND's global team marketing the group communication app ‘BAND’ in the US market. I am deeply involved in planning strategic user acquisition campaigns and have directed over 80+ ad creatives and content in the process. In the last four years, BAND's MAU has seen a growth of over 1,200%, and has gained popularity in school-related groups such as high school sports teams, marching bands, and cheerleading teams.
I play a dual role of a marketer as well as an art director. As a marketer, I love to find insights in trends, data, or culture and craft marketing campaigns that are authentic, surprisingly intriguing, and layered with brand identity. I have extensive experience running and optimizing performance marketing campaigns across digital platforms. I am highly analytical and able to derive actionable insights from data. I am also an expert in art direction for ad creatives and content. My design background and hands-on expertise allow me to dive deep into the creative process and guide the production from concept to final deliverables. I have experience directing a broad spectrum of creative forms - graphic image design, 2D & 3D animations, eBooks, Youtube creator content, high budget live-action video productions, and original web content series. I take an iterative approach to develop creative strategies that scale and lead to user growth.
Specialization:
- Creative Strategy
- Art Directing
- Branding Strategy
- Video Production
- Global Marketing
- Advertising
- Social (FB, IN, YT)
- Data Analysis
- Content Marketing
- Growth Hacking
- Design
- Copywriting
Work
Oct 2016 - Present
NAVER
Sr. Global Marketing Manager & Creative Strategist
Feb 2014 - Sept 2016
Concrete Jungle Seoul®
Creative Director & Co-founder
Feb 2013 - Feb 2014
WOLFMENT Inc.
UI Designer
Sept 2011 - Jan 2013
Dongwoo Architects & Engineers
Intern Architect
Education
Sept 2008 - May 2011
Syracuse University
Bachelor of Architecture (4th year dropout)
Sept 2004 - May 2007
Western Canada High School
International Baccalaureate Program
Languages
Fluent in English
Fluent in Korean
Contact Me