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Sr. Global Marketing Manager & Creative Strategist for NAVER

I am a passionate individual with extensive experience in global marketing, creative advertising, and brand storytelling.

Marketing professional with 7+ experience in digital advertising, art direction, and branding strategy. Currently on NAVER BAND's global team marketing the group communication app ‘BAND’ in the US market. I am deeply involved in planning strategic user acquisition campaigns and have directed over 80+ ad creatives and content in the process. In the last four years, BAND's MAU has seen a growth of over 1,200%, and has gained popularity in school-related groups such as high school sports teams, marching bands, and cheerleading teams. 

I play a dual role of a marketer as well as an art director. As a marketer, I love to find insights in trends, data, or culture and craft marketing campaigns that are authentic, surprisingly intriguing, and layered with brand identity. I have extensive experience running and optimizing performance marketing campaigns across digital platforms. I am highly analytical and able to derive actionable insights from data. I am also an expert in art direction for ad creatives and content. My design background and hands-on expertise allow me to dive deep into the creative process and guide the production from concept to final deliverables. I have experience directing a broad spectrum of creative forms - graphic image design, 2D & 3D animations, eBooks, Youtube creator content, high budget live-action video productions, and original web content series. I take an iterative approach to develop creative strategies that scale and lead to user growth.

Specialization:

 

- Creative Strategy

- Art Directing

- Branding Strategy

- Video Production

 

- Global Marketing

-​​​ Advertising

- Social (FB, IN, YT)

- Data Analysis

 

- Content Marketing

- Growth Hacking

- Design

- Copywriting

Work

Oct 2016 - Present

NAVER

Sr. Global Marketing Manager & Creative Strategist

Feb 2014 - Sept 2016

Concrete Jungle Seoul®

Creative Director & Co-founder

Feb 2013 - Feb 2014

WOLFMENT Inc.

UI Designer

Sept 2011 - Jan 2013

Dongwoo Architects & Engineers

Intern Architect

Education

Sept 2008 - May 2011

Syracuse University

Bachelor of Architecture  (4th year dropout)

Sept 2004 - May 2007

Western Canada High School

International Baccalaureate Program

Languages

Fluent in English

Fluent in Korean

Contact Me