Being a leader is tough. We wanted to create a series of humorous videos that recognize the struggles leaders face when trying to lead a group. Our amazing creative partners at Good Brother out in New York City did an amazing job crafting out four episodes for this campaign.

Service: BAND

Target audience: Leaders (United States)

Ad placement: Facebook, Instagram, Youtube

Production Agency: Good Brother

Creative Directing: Brian J. Yook

Project Lead: Brian J. Yook