The Reason I Coach. A compelling story about the behind-the-scenes efforts of coaches everywhere. BAND. Teams Wanted.

This live-action commercial for BAND was scripted in-house by myself and produced with a creative studio named Gold Front based in San Francisco. We created two versions for it - one focused on the coach and one focused on the team. The responses from these ads were absolutely amazing. 

Service: BAND

Target audience: Coaches (United States)

Ad placement: Facebook, Instagram, Youtube

Production Agency: Gold Front

Creative Lead: Brian J. Yook

Original Script: Brian J. Yook

457k likes, 5.4k comments,

58k post saves, and 15k shares

A team is more than five guys on a court. And what matters most isn’t winning— it’s the journey we make together. BAND. Teams wanted.

"A team is more than five guys on a court. And what matters most isn’t winning— it’s the journey we make together."

 © 2019 by Brian J. Yook. All Rights Reserved.